I spend most of every day at my computer. Emails, social media, research, writing press releases, more emails.
Then, I leave work and dive into my personal emails and social networks at home. Repeat Monday, Tuesday, Wednesday, Thursday, Friday.
Boring, right? Lately, I feel like my series of meaningful face-to-face interactions are limited and my time behind a computer is becoming more and more. How “real” can that be? When, then, do we discover our passions, interests and talents–the things that ultimately shape our personal brand?
I ask you:
How many times a day do you check your email?
How many times have you felt the need to log into a social network, or write a tweet, just for the sake of being present?
I love social media, and I’ve written a lot about it: here, here, and here. So have other Student Branding contributors. Social media provides an excellent set of tools and resources for meeting people and discovering information. But that’s what they are: tools.
I’m not discounting the value of social media, the relationships it bridges or the interactions it facilitates. I am challenging you to think about how you spend the hours in a day, and how much of that time is spent engaging in face-to-face, meaningful interactions. The kind you walk away from with a smile on your face and that left an impression on you.
I challenge you to find meaningful interactions on a regular basis. Remove yourself from your computer, from technology, and build face-to-face relationships. Inspire and grow your personal brand through your interactions with others. Twitter, Facebook, YouTube, blogs, and your inbox will still be there when you come back.
Cassie is a May 2009 University of Wisconsin-Madison Ag Journalism graduate. She recently joined SPARK Advertising in Neenah, Wis. as a full-time public relations specialist. Find Cassie on Twitter, BrazenCareerist, and LinkedIn.