Personal Branding, Dirk Nowitzki Style

He’s 7 feet tall. He weighs in at 245 pounds and is about to turn 33 years old. He went pro in the NBA 12 years ago. Besides all the hard facts, what else do we know about the NBA Finals Most Valuable Player?

Being from Dallas, I couldn’t resist pointing out the lessons we can take from Dirk Nowitzki as we build our own brand. Dirk speaks to the media after winning his first title

  • Stay focused on the big picture. Nowitzki had one thing in mind at the beginning of the season: to win an NBA championship. Even after the Mavericks were declared Western Conference champions, Nowitzki made clear that is not what he and his team set out to do. Remember what you set out to accomplish, and stay focused on the end result.
  • Make your accomplishments a team effort. Nowitzki was declared the MVP of the NBA Finals, but like you’ll see in this video, he is quick to mention that he couldn’t have made it that far without the efforts of his team members. If you’re the first to point out the accomplishments of others whenever you’re working as a team, people will take notice and you’ll be viewed as a leader.
  • Rise above the noise. People love to gossip, but if you do it in the wrong setting or to the wrong person, you’ll probably be viewed as petty or immature–not exactly attractive qualities. Nowitzki makes it a point to avoid any drama or controversies that arise, choosing instead to stay focused on the game. Check out this article for ways to avoid gossip without seeming anti-social.
  • Go the extra mile. We’ve all heard it before, but random success rarely happens. Nowitzki could often be found shooting baskets long after his teammates had left the court and gone home. If you’re willing to put in the extra time and effort, you may find, like this article points out, that the harder you work, the luckier you get.
  • Accept that you will make mistakes. It’s one of the best ways to learn. Nowitzki struggled during the first half of Game Six, not to mention the 2006 NBA Finals collapse, but he didn’t throw in the towel. Give yourself permission to mess up, learn from it, and work harder the next time around. As this article suggests, anxiety is a productivity-killer, so accept that you’ll make them and that mindset which actually lead to fewer mistakes.

As you work toward your goals, keep in mind it took Nowitzki over a decade to see his dream come to life. And I’m betting is was well worth it.


Amanda is an account executive at MarketWave, a marketing and public relations agency in Addison, TX, where she works on everything from media relations to writing and editing client materials. Prior to MarketWave, Amanda worked as a publications intern at Southwest Airlines before hired on with the company and working full-time at the airline for two years. Amanda gained experience writing for Southwest Airlines’ inflight magazine, Spirit, while working on her master’s degree in journalism from the University of North Texas Mayborn School of Journalism. She’ll graduate in August 2011 with a degree focused on strategic communication and a minor in marketing. Amanda is a member of the Society of Professional Journalists and is passionate about traveling, writing and nonprofit organizations. Connect with her on Twitter (@amgleason) and LinkedIn.

Related posts:

  1. Authenticity: Getting to the Heart of Personal Branding
  2. Personal Branding: Time to Reflect and Move Forward
  3. Personal Branding with Purpose: What’s Your Intention?

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