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Personal Branding in the World of Warcraft

This week’s episode of Student Branding TV included an internship update from Erica and Derek, but also a discussion about some big changes in the way people interact in the World of Warcraft.

How does this relate to personal branding? Read on…

On previous episodes of Student Branding TV, Erica and I have discussed how important it is to have an identity online that makes it easy for people to find you. This requires giving up a degree of privacy but also makes it easier for people to find you for a plethora of different opportunities: job offers, freelance work, guest writer for a prestigious blog, and so forth.

Taking a look at current events, Blizzard Entertainment (the maker of the popular World of Warcraft) has decided to remove gamer tags and make people use their real IDs. The initial motives for this were to encourage users to connect with one another on a more personal level, but also to curb the level of ‘trolling’ that goes on in the World of Warcraft and its partner discussion forum.

Initial responses from users have been varied cries of outrage. Without a veil of privacy, how will fantasy-players continue their adventures and interactions in Azeroth?

Erica and I discussed in this week’s episode how the changes Blizzard is implementing are great from a personal branding point of view. If you want to get any credibility from your interactions online, you must be able to stand behind your words; that means posting to forums, blog posts, etc from an identity that other people can use to foster a relationship with you.

Of course, we respect a gamer’s option to choose privacy, but from a personal branding and anti-trolling perspective, we applaud Blizzard’s efforts to make people accountable for their actions and ideas.

It will be interesting to see how this turns out and what other big sites, if any, may implement similar changes (we’re looking at you, YouTube).
Authors

Derek is a serial entrepreneur and author of the book “Owning Y.O.U. The Personal Branding Action Guide.” After his recent graduation from the University of Washingtonwith a B.A. in Entrepreneurial Ecommerce, Derek joined PhotoRocket, a photo sharing startup. To find out more, read his blog, follow him on Twitter, and connect with him onLinkedin.

Erica is an NYC-based journalist and recent University of Missouri graduate currently interning at NBC News and participating in the International Radio-Television Society Fellowship program. She spent the last two years reporting for mid-Missouri NBC affiliate KOMU 8 News, researching and experimenting with mobile media production applications for VeriCorder technology, and writing for various newspapers, magazines and Web sites. Now, she’s working on finding her first full-time job, preferably in the media industry! Connect with Erica on Facebook, Twitter or Tumblr, or check out herWeb site!

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2 Responses to “Personal Branding in the World of Warcraft”

  1. I think this is a great idea in terms of gaming and forums of all sorts – there is far too much trolling, and I often leave these sites thinking there’s some people I’d probably enjoy relating to in person (be that email, phone, twitter, etc), but it’s just not accepted.

    The only concern I’d have is for any ‘minors’.

  2. [...] here to see the original: Student Branding Blog – Dan Schawbel » Personal Branding in the …Advantages For World Of Warcraft Players | Online Game Tricks and [...]

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  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.


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    Chelsea Rice is the editor-in-chief of the Student Branding Blog. She began her work for StudentBranding.com just before graduating from Boston University, where she studied journalism and minored in international relations.

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