Resume 2.0

First, Happy New Year to all of the readers of Student Branding Blog and to my fellow contributors and the site’s editors!

One of my fellow contributors, Andrew Wiech, recently wrote about using Tumblr to start blogging.  He mentions how developing your own original content will help you when employers turn to Google to do their research on applicants.

I wanted to throw my own two cents in on a different type of platform that can help you build your brand, and position yourself for your job hunt: VisualCV.

Think of your Resume sitting in some folder on your computer or your flash drive.  It’s waiting for you to find a job you’re interested in and attach it to your online application – Resume 1.0 we’ll call it.

Now, think about a resume that is rich with content such as videos, presentations, letters of recommendation, and a portfolio.

This is what VisualCV does – and frankly, I’m surprised there aren’t 10,000 sites just like it popping up – although I’ve seen LinkedIn adopt some of VisualCV’s features in recent years.  VisualCV, though, allows you a lot of flexibility and options to control the look and feel of your resume.

So, sending someone a Word document or PDF file doesn’t really allow them to interact with you and view your work, thus 1.0.  Where, in VisualCV, employers can watch videos you attach, scroll through presentations you’ve uploaded, and perhaps listen to a podcast or audio presentation of you.

VisualCV gives you Resume 2.0, a whole new way to sell yourself. All the way from 2008 – here’s a video spoof of the PC vs. Mac commercial for VisualCV.

VisualCV really doesn’t accomplish anything you couldn’t do with your own full-on personal website.  But, to be honest that takes time.  VisualCV is a great tool that fits a lot of content together cleanly.  Think of it really as a content management tool that allows with powerful click-and-drag layout functionality.

They also have their own job board that allows you to easily apply for open positions.

Here are a few examples of people using VisualCV:

  • Kaylin Green: Creative Project Manager, notice her inclusion of her portfolio
  • Prasenjit Sarkar: Regional Director with Logitech,  use of charts and press coverage
  • Mary Ann Redmond: Singer, Songwriter, Musician, use of audio/video

See other examples here take a tour here.  Let me know what you think. Do you have any other good online resume tools?

I don’t think this replaces the need for a traditional resume, but I think it does a great job supplementing  your job search process and personal branding efforts.


Jonathan has broad ranging experience and currently works in eMarketing at Thomson Reuters in the Twin Cities area.  He is a recent graduate of Oklahoma State University where he majored in Marketing.  Prior to returning to Thomson Reuters, where he had an internship during college, he worked for Expedia in an account management role for their North American lodging business. Jonathan is an avid enthusiast of all things marketing, economics, and travel. And, he is a veteran of the United States Marine Corps.  Connect with Jonathan on Twitter (@jonathanpetrino), LinkedIn, and his website.

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4 Responses to “Resume 2.0”

  1. [...] and features. Thank you to Jonathan Petrino for finding this service and blogging about it on the StudentBrandingBlog. Example [...]

  2. avatar Dennis says:

    I love this video, but the question is if the recruiter would love to check a resume2.0, which can not scanned into their hr database. I think resume2.0 will give the recruiter a pleasure experience on hiring process, but not good for work rate and efficiency.

    • avatar Jonathan Petrino says:

      A great point, Dennis! I kind of see this as two issues. First, the resume environment is capable of 2.0 – but it seems the large enterprise HR platform environment is still at 1.0 – maybe? Either way, I agree – this doesn’t replace the Word doc resume and scanning process. Second, this might explain the lack of growth in a new standard of resume. As with most things, scalability and automation are usually the enemy of customized products and emerging thoughts.

  3. This is very valuable information. I’m new to the SM world and can use any tool that will help get me an edge to my other competitors.

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