Serious about Finding a Job? Read This.

Back in April, I wrote a post titled Get Good at Introducing Yourself, the main point was getting comfortable being the person that starts a conversation and a relationship. In it I said “nothing happens until you introduce yourself” – which is to say, if you wait for everyone else to make the first move you will have a very boring existence.

Do you tweet? Do you write a blog? Are you careful about how you portray yourself online? If you answered “yes” to all of those then, great!  Those are great activities that absolutely can help you lock down a job offer.

Are you making the right connections? Finding a job is a lot like marketing a product. Segmentation and relationship building matter a lot.

Posting a resume on Monster or Career Builder is a lot like ‘blasting’ out a message to anyone and everyone. Will it be effective? Sometimes, maybe. What industry do you want to work in? What companies within that industry appeal to you? Who do you know at those companies? Do you know anyone who knows anyone at those companies?

Get specific, as specific as absolutely possible. This will take more effort up-front than sending out resumes to anyone and everyone. But, when you get your foot in the door – then you can have a conversation within a specific context.  You will be starting a relationship with a person – and with an industry.

That’s where I’m headed with all this. Finding a good job is the same thing as finding a good relationship. You need to know yourself and what you have to offer to find a good match in an employer. If you’re going to be working somewhere for at least 40 hours a week – you’ll want to do some research and find the right fit.

If you’re serious about finding a job – take the time, understand yourself, understand the market, and build some meaningful relationships. “Blasting” out resumes is probably not time well spent – unless you don’t care where you work.


Jonathan has broad ranging experience and currently works in eMarketing at Thomson Reuters in the Twin Cities area.  He is a recent graduate of Oklahoma State Universitywhere he majored in Marketing.  Prior to returning to Thomson Reuters, where he had an internship during college, he worked for Expedia in an account management role for their North American lodging business. Jonathan is an avid enthusiast of all things marketing, economics, and travel. And, he is a veteran of the United States Marine Corps.  Connect with Jonathan on Twitter (@jonathanpetrino), LinkedIn, and his website.

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4 Responses to “Serious about Finding a Job? Read This.”

  1. avatar MBAchic says:

    You’re right about “blasting” out resumes. Also, I’ve heard that tailoring your resume to your intended audience/company or the type of position you’re looking for helps, too.

    Great blog!

    • Thanks for the comment…whats good for Resume board website aren’t necessarily good for your career. Get targeted and, for sure, customize your resume for the position you want.

  2. avatar Ceez Paul says:

    Thank you for sharing these thoughts Jonathan. I am a soon to be graduate and certainly appreciate the suggestions therein.
    Wishing you all the best, as I prepare to set out in the job-finding arena.

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