Maybe it’s the Millennial in me, but I’m drawn to video content. It’s dynamic, inviting, and adds a much needed element to any story. Think about when you are reading through various blogs and written post. What are you drawn to? The post that is very text heavy or one that is more interactive and includes video and pictures as examples.
This ideology can be applied to the job search as well. As much effort we put into a resume, it’s difficult to have our qualifications jump off the page and catch the eyes of an employer. Resumes are still necessary and essential to getting into the business world but I see the process evolving over time. One way to catch the attention of an employer is through engaging video content.
At my current employer, Comet Branding + PR in Milwaukee, Wisconsin, we were looking to hire a Social Media and PR Intern. As a team, we put together a quick social media video that expresses are interest in an intern and what qualifications we were looking for. From this job post, we received a slew of resumes, but the applicants that stood out from the rest were the ones that went above and beyond the traditional resume.
Video adds a personal touch to a resume and shows a candidates ambition and creativity. So give it a shot, play around with some video equipment and create a video to set yourself apart from the crowd and showcase your qualifications!
Andrew is a Social Media + PR Coordinator for Comet Branding, based in Milwaukee, Wisconsin. With degrees in Business and Communications from Wisconsin Lutheran College, Andrew joined Comet right after graduation and is now helping clients build and execute marketing and public relation strategies. He has an affinity for media relations and how it blends into the realm of social media. To find out more, follow him on Twitter, and connect with him on LinkedIn.