When she found out her and her husband were relocating to Milwaukee, she set out to get herself hired at Comet Branding. She launched her own campaign #LauraGainorToMilwaukee using YouTube, Twitter, Foursquare and SlideShare.
To begin, Gainor made a poster from the agency’s logo to bring on a trip to Milwaukee. She took photos of the poster at various locations around Milwaukee and “checked in” on Foursquare at the locations. She tweeted to @cometbranding to notify them of each check-in point.
Upon returning home, Gainor uploaded a presentation to SlideShare, which incorporated her Milwaukee photos, along with a virtual resume. The campaign was executed wonderfully, and Gainor was ultimately hired at Comet Branding.
What Gainor did well
- Maintained consistency.
- Kept the message simple.
- Made it memorable.
- Made her journey public.
- Incorporated creativity.
- Used multiple channels—Twitter, Foursquare, Slideshare and YouTube.
- Avoided job boards, targeted a specific position.
Job boards are crowded and company inboxes are filled with resumes. Social media tools are open to you and free for the taking—use them to stand out in the job market.
Cassie is a May 2009 University of Wisconsin-Madison Ag Journalism graduate. She recently joined SPARK Advertising in Neenah, Wis. as a full-time public relations specialist. Find Cassie on Twitter, BrazenCareerist, and LinkedIn.