The Importance of Social Media

Ok, I know a lot of you think Twitter is for narcissistic people who tweet that the barista at Starbucks put 2% milk in their non-fat latte. However, this is not the case. For you numbers people out there, Twitter grew 752% in 2008 and it had 4.43 million unique visitors in December alone. I challenge you to find something else growing as rapidly and getting as much attention from every major company in the world.

Twitter is certainly not the only big social media site out there. Facebook is huge, and it will only continue to grow. LinkedIn is the professional network which, if you are looking for a job or internship, you must be on. Below is my argument for why you should get into social media and how to do it with a professional edge to help you get an internship or job.

“Being in social media is like being in the phone book 10 years ago”

sb432780This is the quote that spurred this post. I think it is such a great way to look at social media. Social media is where companies are gathering their information. In fact consumers trust anonymous product reviews as much as their personal friends opinions. As an individual, you want to be “google-able”- recruiters and HR managers will google you. And you want them to find the best information about you- not bad photos or information you would rather them not see.

It’s hard these days to keep up on all things digital. But it is so crucial because it is changing EVERY Industry. If you are in real estate, Craigslist has shifted your whole world. If you hold certain positions in finance or accounting, people can manage all their accounts online and may not need you anymore.

Being active in the social media world makes you look current, and if you are young and entering the job world, being current is something that makes you attractive to employers.

Social media as networking

Microsoft Word - web 2.0 logos.docThe other great thing about social media is the ability to create one-to-one connections. Big corporations are notorious for being faceless for job seekers. You are just supposed to email your resume to Twitter/LinkedIn/Facebook provide you with an opportunity to connect one-on-one. This may even give you the opportunity to let someone at that company know you applied so you can get your resume to the top of the pile. This is worth SO much more then you can ever imagine.

So check out some of the fellow Student Branding Blog posts for tips on creating profiles and participating on Twitter, LinkedIn and Facebook. Good luck!


Shannon is a senior at Boston University majoring in Advertising in the College of Communication. She has experience working for NBC Universal in New York City as well as PJA Advertising and Marketing in Cambridge, Massachusetts. She loves clean functional digital design. Digital is the future of advertising and marketing and Shannon likes to stay involved and on trend. Visit her website or follow her on Twitter.

Related posts:

  1. Leveraging Social Media in Your Job Search
  2. Social Media: Are You Wasting Too Much Time?
  3. Social Media Do’s and Don’ts for the Job Seeker

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