South by Southwest (SXSW) has always been the conference of choice for those looking to check-out the next big thing in music and technology. Although I was unable to attend this year, I experienced much of the conference through blog posts and live tweeting.
A former colleague of mine retweeted an article titled, “SXSW 2011: The internet is over.” Was/is the internet officially dead? According to Tim O’Reilly, we are shifting from the world of Web 2.0 to Web 3.0. No longer are we simply engaging with online content; we have blurred the boundaries between digital and physical space and unconsciously live in both worlds.
How will this impact college students searching for jobs and internships today?
Those currently operating in Web 2.0 are leveraging social media channels such as LinkedIn, Twitter, and blogs to maximize their networking and employment opportunities while developing and promoting their brand.
They are connecting with current professionals ranging from recruiters to executives to alumni.
They are conducting up to the minute company research.
They are actively engaging in discussions on real-life issues with other professionals across the globe.
As we move towards the Web, or World 3.0, I foresee job search strategies changing.
Leveraging social media and communicating in the digital space will no longer be highly encouraged; it will be the norm. QR codes will appear on resumes and business cards. Students will use their smart phones at career fairs and networking events to scan and share information with recruiters. More so than ever, job seekers will have to make sure that their online brand is congruent with their offline brand, as they will become one in the same. Only time will tell what the future will hold, but I’m excited to see where technology takes us.
What do you think?
Heather currently serves as the Associate Director of Student Services for the Undergraduate Career Services Office in the Kelley School of Business at Indiana University. In her role, Heather guides students throughout their career development, lectures on career-related topics and personal branding, presents career workshops for students, supervises a team of career coaches, and develops/manages the social media efforts for her office. Before making the switch to Student Affairs, Heather worked in Marketing, Sales, and Promotion for Sony Music Entertainment. Originally from New Jersey, Heather attended Indiana University for her undergraduate degree and The Ohio State University for her graduate studies. She has also lived and worked in Chicago, New York City, and Boston. You can connect with Heather on LinkedIn.