Back in January I wrote a post titled Resume 2.0. I talked about how resumes can and will be getting more interactive, and that basically, the best way to show off your experience (and your brand) is not through a static document that you upload when applying for a job. The best way to accomplish this will involve some type of interactive media.
Enter the Lucky 13 competition from the agency of Campbell Mithun based in my adopted home of Minneapolis. The company’s Lucky 13 competition picks 6 summer interns out of 425 applicants. The application process involved submitting 13 separate tweets with the hashtag of #L13 and finalists interview on Skype.
I think this is the start of a fundamental change in the way that certain companies and certain industries go about hiring. This is especially true for companies such as Campbell Mithun. This is important because a strong personal brand will essentially be your ongoing and very public resume.
Applicants for this internship with Campbell Mithun were provided the opportunity to tweet and link to content that helped them express themselves and demonstrate who they are and what type of employee they would be.
They wrote creative and witty tweets, linked to creative and innovative examples of work they admired, and shot video of themselves explaining why they would be the best person for the job. They were on a mission to create a digital campaign around themselves.
Let’s take this out of the context of this competition – what do your tweets look like? What content are you linking to? Because the next time you apply for a job, you might not be given the opportunity to submit a resume at all.
What are your thoughts on this and the competition from Campbell Mithun? Please comment.
Jonathan has broad ranging experience and currently works in eMarketing at Thomson Reuters in the Twin Cities area. He is a recent graduate of Oklahoma State University where he majored in Marketing. Prior to returning to Thomson Reuters, where he had an internship during college, he worked for Expedia in an account management role for their North American lodging business. Jonathan is an avid enthusiast of all things marketing, economics, and travel. And, he is a veteran of the United States Marine Corps. Connect with Jonathan on Twitter (@jonathanpetrino), LinkedIn, and his website.