Twitter as your resume?

Back in January I wrote a post titled Resume 2.0. I talked about how resumes can and will be getting more interactive, and that basically, the best way to show off your experience (and your brand) is not through a static document that you upload when applying for a job. The best way to accomplish this will involve some type of interactive media.

Enter the Lucky 13 competition from the agency of Campbell Mithun based in my adopted home of Minneapolis.  The company’s Lucky 13 competition picks 6 summer interns out of 425 applicants.  The application process involved submitting 13 separate tweets with the hashtag of #L13 and finalists interview on Skype.

I think this is the start of a fundamental change in the way that certain companies and certain industries go about hiring. This is especially true for companies such as Campbell Mithun. This is important because a strong personal brand will essentially be your ongoing and very public resume.

Applicants for this internship with Campbell Mithun were provided the opportunity to tweet and link to content that helped them express themselves and demonstrate who they are and what type of employee they would be.

They wrote creative and witty tweets, linked to creative and innovative examples of work they admired, and shot video of themselves explaining why they would be the best person for the job. They were on a mission to create a digital campaign around themselves.

Let’s take this out of the context of this competition – what do your tweets look like? What content are you linking to?  Because the next time you apply for a job, you might not be given the opportunity to submit a resume at all.

What are your thoughts on this and the competition from Campbell Mithun? Please comment.

Read about the competition here and meet the 6 2011 Lucky 13 interns here.


Jonathan has broad ranging experience and currently works in eMarketing at Thomson Reuters in the Twin Cities area.  He is a recent graduate of Oklahoma State University where he majored in Marketing.  Prior to returning to Thomson Reuters, where he had an internship during college, he worked for Expedia in an account management role for their North American lodging business. Jonathan is an avid enthusiast of all things marketing, economics, and travel. And, he is a veteran of the United States Marine Corps.  Connect with Jonathan on Twitter (@jonathanpetrino), LinkedIn, and his website.

Related posts:

  1. Jump-Starting Your Job Search with Twitter
  2. Resume 2.0
  3. Social Media 101: Networking with Twitter

3 Responses to “Twitter as your resume?”

  1. [...] leave a good impression to my potential employer?” Similarly, on The Student Branding Blog, Jonathan Petrino reports on an internship competition where applicants are ranked according to their tweet-savvy. He [...]

  2. Jonathan, this is a very interesting topic. The idea of static resume that gets updated whenever you are in the market for a job is slowly dieing. The reality is we are now constantly generating “digital assets” (blog posts, videos, tweets, slideshows, etc) that can help us in our job search. The problem is that these assets will never be reflected in a one-page static resume.

    I’ve been a big believer of treating the search results of when someone googles your name as your resume. Because this reflects who you really are and what you have really accomplished as opposed to who you say you are and what you say you have accomplished on a static resume.

    At ConnectHive we are making it super easy to build an interactive digital profile (or resume) that showcases all of the above.

  3. [...] leave a good impression to my potential employer?” Similarly, on The Student Branding Blog, Jonathan Petrino reports on an internship competition where applicants are ranked according to their tweet-savvy. He [...]

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