In my last piece I discussed online job applications but I’d like to take a step back for a bit.
I am always amazed when I ask people where they found or came across a particular job posting. Hopefully, by now you have some sense of the type of career you’d like to pursue and some of the positions out there that may get your career off the ground. But what if you are not sure of the companies out there offering these types of roles? Let’s take a closer look at the best way to search online for job opportunities and learn more about those organizations.
When looking for a job most people instinctively go to the major job boards. However, this is not the most efficient way to find job opportunities. Instead of visiting the major job boards try a job board aggregator like indeed.com or simplyhired.com. These boards pull jobs from the major job boards, company websites, and various other sources. It doesn’t get better than one-stop shopping!
However, please be aware that your search results may yield quite a few listings and by no means should you apply for all of them. Use the filtering options to identify a handful of opportunities and companies that you’d like to learn more about or target.
Before applying for just any and every position, or before you interview, be sure to research the company you are considering. It’s very important that you learn about the company’s culture, values, mission and goals. Ask yourself, are they aligned with my personal goals? Visit the company’s website(s) to learn about what the company has to say about itself. Keep in mind, this may be written to ensure the company is seen in the best light or from a marketing perspective.
Make sure you know what the company is in business for. There is nothing worse than going to a job interview and not even knowing what product or service they represent. Also, take note of what’s going on with the company in the news. Are they launching a new product? Are they closing down a bunch of stores?
I also recommend going after the authentic or organic perspective of the organization. To do this, get out on the Social Media channels and follow, become a fan or search for the organization. This will give you a true glimpse of the company’s reputation. What is being tweeted about the company? What is happening on their Facebook fan page or group?
While you are out researching the company, be sure to check out LinkedIn also. It is a great Social Media tool for business networking. Search for the company and then seek out current or former employees of the company that you may want to apply and connect with. You may also find job postings, and learn more about companies by following their profiles. It’s also a good idea to join groups and associations on LinkedIn that relate to the field you are hoping to join. Perhaps, determine what groups your connections are part of as a starting point.
Spending all day on the internet looking for a job is history. So, make it easy on yourself and go to one spot. But before you too far, do yourself a favor and research the company so you know exactly what you are applying for.
Heidi is one of 3 College Recruiting Managers for Hyatt. She is responsible for recruiting top talent at hospitality universities across the country, primarily for Hyatt’s Corporate Management Training program and Corporate Internship program. Heidi visits up to 14 campuses twice a year to promote the Hyatt brand and college programs. Most recently Heidi has become involved with External Functional Recruitment for Culinary Management positions in North America. She earned her BS Degree in Interpersonal Communication with a minor in Business from Ohio University in 2001. Heidi has been with Hyatt for 9 years and started in the programs she now recruits for. To learn more about opportunities with Hyatt please visit explorehyatt.jobs, follow Hyatt on twitter @hyattcareers, become a Hyatt Facebook fan at Hyatt Hotels and Resorts Careers and follow the Campus blog at hyattrecruiting.blogspot.com.