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Your Online Personal Brand

I live and breathe social media. The connections I have made are well beyond what I initially imagined they could be. I joined Twitter strictly to connect with PR and marketing professionals to expand my network and build relationships with people who could help me launch my career.

I created a Twitter handle with my name full name (@emilybratkovich) and began posting content from various credible sources about marketing, public relations, journalism–anything that would be relevant to the type of people I wanted to connect with. I devoted several hours a week to commenting and re-tweeting top industry professionals’ articles. I wanted to brand myself  as a very knowledgable, recent graduate who was serious about delivering quality content.

After a short time, the problem was I began to get tired of posting only social media or related content. Although my goal was to connect with people within the industry, I really wanted to tweet about other topics I was passionate about. After all, creating your personal brand is about finding out who you are and what is most important to you. Revealing your personal brand online means you then share that through your postings–whether that be personal blog posts, articles, photos, etc.

Even though I was hesitant to branch out of the social media and PR niche on Twitter, I wanted to reveal my personality. I believe this is what ultimately helped me and my social media success in making so many great connections. Professionals and job-seekers want to see that you have interests and opinions about several topics. The content you choose and the way you present it says a lot about who you are. Ultimately this molds your online personal brand.

For me, my three biggest passions emerged: sports, food/wine, and celebrity gossip. I saw a trend developing with the topics I gravitated toward reading about online and wanted to share. I continue to post relevant social media news, but now I infuse my personality with posts pertaining to my other personal interests. When doing something like this, it is important to find a balance between maintaining a professional level and communicating on a personal level. It takes times to establish your online brand. Be patient and stay true to who you are.

 

Author

Emily graduated from the Walter Cronkite school at Arizona State University with a B.A. in Journalism and Mass Communication (Public Relations). She gained experience with internships at a Phoenix radio station and 944 Magazine, where she developed editorial content and coordinated high profile events like NBA All Star Weekend and Scottsdale Fashion Week. She also worked for NBC Universal and was ASU’s president Public Relations Student Society of America. Emily is now an active member of P.R.S.A and is currently working as a social media manager for Rich Chicks, a prosperity-based Minnesota company and Simply Green Solutions, an eco-friendly California company. A Minnesota native, she launched her blog seattlesota.com about her efforts on moving to Seattle for a full time PR or social media position and how she used Twitter to make connections. She is passionate about sports, music, traveling, cooking and tweeting! Follow her on Twitter @emilybratkovich and connect on LinkedIn.

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2 Responses to “Your Online Personal Brand”

  1. avatar Lem says:

    You have done a great job representing this. I’ve enjoyed your tweets, and I also look forward to your food tweets. I lived in the Twin Cities for 3 years and we’ve talked about food and the restaurants from there. That’s what I miss most – don’t tell any of my friends that still live there. Great post. Your brand includes all of those things. Thanks for being human to us.

  2. avatar Lisa Grdina says:

    Emily:
    I have struggled with the same issue and try to interject basic personal tweets every so often but recently felt that I need 2 accounts for both Twitter and Facebook. This way the are focused and targeted (especially FB) but I will also “link” them all for maximum coverage. Several people I follow do this and think it works for certain people/businesses. Thoughts or comments?
    Great post by the way.
    Regards,
    Lisa Grdina

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