Would you have a personal brand without Facebook or Twitter?
This question was posed by Hajj Flemings on Twitter last week, and it got me thinking. Facebook and Twitter are really just communication tools.
Strip away the polished delivery methods to tell me about your brand and what’s left? That’s your brand. Not the flash or pizzazz, but the substance.
One of my friends is a physician and he shared this story the other day:
Today at work, Mom A (with three kids) paid the $300 balance for another family. She did not know this family at all. She overheard Mom B talking to our front staff about the balance. After Mom B left, she paid the bill and asked to keep it anonymous.
I don’t know this woman’s brand, Twitter, website, blog or Facebook (or if she even has any of this), but I can certainly infer and make assumptions about her and her brand based upon this story. All very positive assumptions. Certainly use Facebook and Twitter to help spread the stories that illuminate your brand, but make sure there is substance and not just marketing polish.
The story above is not from Mom A but about Mom A. What actions are you taking that are creating the stories, the substance, that people want to share on your behalf that illuminate your brand? Are you consistent across your audiences – faculty, friends, family and fellow students? What talk are you talking and can your walk back it up?
If you didn’t have Facebook or Twitter would people still tell your story? Is it a good story?
Make it a good day.
Mike Severy is the Director of Student Life at the University of North Carolina at Pembroke. He views his work through the lens of student leadership development believing that students are developed over time through a series of meaningful experiences and that his role is to help students create and find the meaningful experiences in their lives. You can connect with Mike on Twitter (@MikeSevery).